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Unsubscribe

Use Unsubscribe to review email opt-outs and customize the unsubscribe experience.

Open Emails > Unsubscribe to manage unsubscribed customers and unsubscribe pages.

The Unsubscribe area has two tabs:

  • Unsubscribed customers
  • Unsubscribe pages

Unsubscribed customers​

The Unsubscribed customers tab shows customers who opted out of one or more email topics.

The table shows:

  • Customer: customer name and email address.
  • Unsubscribed topics: the email topics the customer opted out of.
  • Last unsubscribed: the most recent unsubscribe time.

You can filter the list by Topics and Date range.

Email topics​

Unsubscribe topics can include:

  • Wishlist reminder
  • Price drop alert
  • Back in stock alert
  • Low stock alert
  • Other campaigns

This lets shoppers unsubscribe from specific wishlist email types instead of treating every email as one single preference.

Unsubscribe pages​

The Unsubscribe pages tab lets you customize the pages shoppers see during the unsubscribe flow.

The editable pages are:

  • Confirm: confirms the store and email topic before the shopper unsubscribes.
  • Preferences: lets the shopper manage topic-level email preferences.
  • Success: shown after the shopper updates their preference.

Use the segmented control to switch between pages, then click Edit to change the page content and display settings.

Page content​

Depending on the selected page, you can edit fields such as:

  • Heading
  • Message
  • Primary action label
  • Secondary action label
  • Store label
  • Topic label
  • Topic titles and descriptions on the Preferences page

Common display settings​

Common settings apply across the unsubscribe pages.

You can configure:

  • Logo
  • Background color
  • Text color
  • Accent color
  • TValue: Wishlist branding

If you want to remove TValue: Wishlist branding and the option is not available in your current setup, contact us through chat.